Publications

Hanson, Nicole and Kiran Pedada (2014), “The Future of Marketing in a Multi-channel and Multi-screen World,” Marketing Science Institute Report  No.14-302, Cambridge, MA: Marketing Science Institute.

Pedada, Kiran and Kutti Krishnan (2011), “Marketing in Emerging Economies,” Marketing Science Institute Report  No.10-305, Cambridge, MA: Marketing Science Institute.


Most Recent Conference Presentations

Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass, “Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets,” presented at INFORMS Marketing Science Conference, University of Southern California, CA (June 7 – 10, 2017)

Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass, “The Effects of International Marketing Joint Venture Dissolutions on Shareholder Value of Emerging Market Firms,” presented at Texas Marketing Faculty Research Colloquium, Baylor University, TX (March 23 – 24, 2017)

Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass, “Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets,” presented at 2017 AMA Winter Marketing Educator’s Conference, Orlando, FL (February 17 – 19, 2017)


Working Papers and Work In Progress

Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass, “The Effects of International Marketing Joint Venture Dissolutions in Emerging Markets on Shareholder Value,” Complete working paper. Under peer-review for submission to the Journal of Marketing

Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass, “Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets,” Data collection and analysis completed. Writing phase. Target journal: Journal of Marketing Research

Pedada, Kiran, Mayukh Dass, and Srinivas Reddy, “The Role of Marketing in Emerging Market Firm Acquisitions in Developed Markets,” Data collection in progress. Target journal: Journal of Marketing Research

Pedada, Kiran, S. Arunachalam, and Mayukh Dass, “A Theoretical Framework of International Joint Venture Formations and Dissolutions in Emerging Markets,” Data collection completed, data analysis phase. Target journal: Journal of Marketing
Pedada, Kiran, Mark Ratchford, and Mayukh Dass, “An Investigation of the Effects of International Joint Venture Dissolutions in Emerging Markets on Brand Attitude,” Data collection completed, data analysis phase. Target journal: Journal of Marketing Research

Pedada, Kiran, Dennis Arnett, “Private Label Brands and Supplier-Retailer Relationships - Understanding the Cooperative/ Competitive Setting, ” Conceptual paper. Writing phase. Target journal: Journal of the Academy of Marketing Science